Opt In eMail Marketing
Opt In eMail Marketing is – in a few words – the art of using current email technology to replace old snail mail obsolete ways on the quest to convert your casual visitors into recurring customers.
Do not be mistaken… although it is mostly used on the Internet, in fact can be also used to transform offline prospects into online readers of your weekly or monthly email newsletter and thus into future to be buying customers.
Picture this in your mind please… would you rather joggle your motorcycle’s gas throttle to climb up the hill with no effort, or sweat pumping your heart out pedaling your bicycle up the slope to reach the same spot?
I know where I would like to be… dunno about YOU, though.
Anyway, back to the point: opt in e mail marketing is the easier way to go IF you know what to do and how to do it properly. It is a strategic decision you need to make at the very beginning of your adventure when plunging into the world of Internet Marketing.
Bringing your business online is a logical step nowadays, but do you really know what to do to succeed at building a profitable Internet business?
It takes more than an HTML web page plastered on a pride domain name that bears no SEO value in itself and unless you’re a world known brand already (but then you wouldn’t read my rants here, would you?) having no future and bringing no real value to your financial wealth. Nothing more than another visit card, maybe this time more evolved (electronic visit card, that is.)
Assuming your business is “John Smith & Son Bakery” (hey, John Smith… if YOU are reading this, pardon me, I was not thinking of you in particular, man! …But all John’s and Jane’s out there, ok? We’re cool, right?) – a web page bearing that name would definitely look great for your ego… but would bring you no more clients than you already have.
The same old same old, isn’t it? Auntie Marge from down the street and Big Joe from the corner. After all, they witnessed your birth, how could they buy from another baker?
However, back to square one now, presuming you would know all about building a prominent web presence (I’m not going to detail that here, because it is another topic) and you see a steady traffic to your website aka visitors/surfers maybe buyers from time to time… do you think they will come back soon? Do you think they will be like Auntie Marge and Big Joe? No, No, No, Sir! They won’t!
Here comes the beauty of the email marketing solution.
YOU, my dear John, will be soon able to summon them back to your bakery with one click of the mouse. Powerful, isn’t it?
This is what we call recycled traffic.
You write an email promotion to your targeted email list, you send an email blast from your autoresponder service and voila! They all rush back to your website. I leave the issues of delivering all those hot breads ordered online by your customers on your expert hands – after all, you can hardly wait, I’m sure!
The people who saw it yesterday, but the ones who saw it the day before yesterday too… and before that… since the day you’ve finally decided to favor the e-mail marketing automation… till the time you may decide to sell your business for a million and retire happily to your dream island. Ditto!
Now, if you ask me how to do that, then obviously you need a complete Internet Marketing Plan, setup by an Internet Marketing Specialist (Would you consider me? Would you?!! WOW!) – but make sure that it will include the mighty email marketing solution. I rest my case.
I will teach you all you need to know about Internet Marketing and Email Marketing and Search Engine Optimization and Traffic Generation and Affiliate Marketing and…
…But stop!
On this blog here I will only focus on the Permission Based eMail Marketing, Opt In eMail List Building and List Management and all the tools you need to run an effective email marketing campaign – see you on the follow up email sequence…
Welcome to my email newsletter!
Steve Lorenzo, SEOVirtuoso
Email Marketing Specialist
Possibly related posts: (automatically generated)
- Related posts on Affiliate Marketing
- Affiliate Search Engine Marketing No Holds Barred Approach To …
- Review Affiliate of the Month – Roadmap to your Highly Success in …
- Affiliate Marketing, What Is It And Can It Really Produce The …
- Related posts on Autoresponder Service
- Internet Marketing » Blog Archive » The Way To Boost Your Traffic …
- Cmd Auto Services
- The Importance Of Using An Autoresponder For Your Online Business …
- Related posts on Email Blast
- Monu 75 » Chuck Jaffe: Life insurer's policy is a grave mistake …
- Convention center email blast upsets some, but Metro says …
- Email Sent to Peleg Top regarding his inquiry of “Designers …
- Related posts on Email List Building
- Which Off-Page Factors Matter Most To The Search Engines …
- Ways to Build Email Lists
- SEO Basics – Beginner SEO Strategies – Part 1 – Keyword Research …
2. Right-Click then Copy
3. Paste the HTML code into your webpage
{ 1 comment… read it below or add one }
This was the first post on my new blog.I am testing various technologies in its backoffice, in the mean time. Plugins, settings, integration with other platforms, SEO enahncers, etc…Hope all the best for it!
Leave a Comment